Question 5: How did you attract/address your target audience?

The importance of  secondary research into existing films:

The importance of doing secondary research into films is vital. It enabled my group to look into the various types of characters in thriller movies and from this enabled us to explore different genres and sub-genres available to us and what audiences prefer what kind of movie. This process was also used to guide my group into deciding what type of thriller we wanted to film, thus, picking an appropriate target audience. 

Secondary research and the target audience:

From our secondary research it was safe to say that people from the ages of 15 and over are most interested in thriller films because of the intense atmosphere they bring. Both genders are equally enticed when it comes to watching thriller films. A part of information that was not needed during this research is the person’s gender; the person’s gender does not matter because it does not affect their view on the film.

What the audience enjoyed in terms of conventions: 
As a spectator I believe that the audience enjoyed certain conventions and connotations of a thriller that lead them to feel uncomfortable. Conventions such as dark colours and abandoned settings make them feel on edge. This guilty pleasure of emotions is something they enjoy the thrill of. The audience would enjoy that because it leaves them in suspense and gives them a sense of mystery because it is unclear what it going on. Spectators may also enjoy music used in the thriller may also enjoy music used in the thriller as it adds to their experience by adding tension in the atmosphere.Whilst watching the thriller opening the audience may have felt uncomfortable and uptight. This means that it was successful for us, because those emotions are typical to the thriller genre.

Attracting our target audience - Questionnaire:
In order to gather... relvant 

Image of questionnaire:



Some key questions in attracting our audeince:
1) An example  of a closed question: 

2) This is an example  of a multiple choice question we decided to give to our target audience to gain feedback. In this question we were aiming to find out what sub-genre appealed the most to them, this would attract the target audience because it will encourage them to watch the film if they know the genre was something of interest.

3) "What would you like to see in a new thriller film?"
"Something i would like to see in a new  thriller, is a lot of violence and disturbia".

When asking open questions it allows the audience to give specific feedback, this is were it helped us develop ideas on what we wanted to show our target audience. 

4) open - with feedback.

Data analysis:
Once we carried out the questionnaire, we used the results to create graphs that showed our data in a clear and efficient manner to draw conclusion from in order to ensure we were attracting our target audience. 

Here is an example of the results from the audience of one of the questions we used:

This question was asked to see what age ratings the films people watched were. We asked this question so we was able to figure out what age rating we would use for our own film. This data helped us because it showed us the most popular age rating within our audience and what type of things they will look for and want to see in our evaluation.


 This question was asked to find out what our target audience would be most interested in seeing. By asking them whether they wanted the victim to be a male or female, allowed us to figure out in what ways we were able to either follow or challenge the forms and conventions of a thriller film.

To conclude all the work done with our questionnaire, I believe it gave us a big advantage within our research by doing it. It allowed us to gather information by using open and closed questions, so our future audience would be able to deliver us vital information that would benefit our end product. It showed us how important research is and that when creating a film the audiences input is one of the most important as you are aiming to please them.

Audeince feedback post-production: After producing my final product, I held a focus group because I wanted to see what my target audiences reaction would be once they had seen it.  The group of people that we had asked to come and view the production were aged between 15 and over. The focus group allowed me to receive criticism that was both positive and negative. 

Here is some of the criticism I received:

When receiving this feedback, it made me feel as if I did a good job when attracting my target audience. I feel like it was obvious that they were able to empathise with all different characters because there was a variation of feeling and emotions. I feel as if the editing was much improved and helped keep the audience interested, as well as the soundtrack. Receiving negative feedback made me feel as if there will always be room for improvement. The representation of my characters could have been structured better in order for my target audience to be really involved in what they are watching.